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Take Unibet poker to another level


BonusPater

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On Monday I've got an interview related to a poker role at Unibet, and I've been asked to complete different tasks. One of them is a very generic one: "Create a presentation on how Kindred can grow its poker market share, both through product improvements and commercial and promotional initiatives".

I've got my fair share of ideas, and I for instance see great potential in increasing the share of customers playing poker, by focusing on cross-selling to HexaPro.

Well, I thought I'd "cheat" a bit and ask you guys "what is the one thing that, in your opinion, could really help take Unibet poker to the next level?". I'll of course give you guys credit, if you come up with something amazing - I also want to prove the potential of more player involvement in platform development and promotions (especially through the community).

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An advertisement is almost "all in" today's business. And Unibet needs more advertising through Twitch. Engaging more players, or inviting famous players and creating freeroll tournaments in their name. Also, it should bring more bounty tournaments, with creative achievements and rewards. Also, they could sponsor some football club, or improve its software and time in which player can play his cards. Many, many, many more things.... :) But, I am not asked. I helped as much as I could, because time is money, and money is time :D
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@Elvinkoh1 wrote:

An advertisement is almost "all in" today's business. And Unibet needs more advertising through Twitch. Engaging more players, or inviting famous players and creating freeroll tournaments in their name. Also, it should bring more bounty tournaments, with creative achievements and rewards. Also, they could sponsor some football club, or improve its software and time in which player can play his cards. Many, many, many more things.... :) But, I am not asked. I helped as much as I could, because time is money, and money is time :D


Appreciate the feedback, even though you mention slightly more than one thing ;) 

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@Elvinkoh1 wrote:

An advertisement is almost "all in" today's business. And Unibet needs more advertising through Twitch. Engaging more players, or inviting famous players and creating freeroll tournaments in their name. Also, it should bring more bounty tournaments, with creative achievements and rewards. Also, they could sponsor some football club, or improve its software and time in which player can play his cards. Many, many, many more things.... :) But, I am not asked. I helped as much as I could, because time is money, and money is time :D


 

giphy

 :Laugh: How heavily are you in debt, bro?

Poker market share: Unibet is providing a niche in the poker market. Mabye, just maybe it would be smart to also run a niche strategy, picking up players that are disappointed by the bigger competition. Improving customer service by e.g. bringing back ticket exchanges, fully integrating the ub community into the regular website, adding staff to the UB community to improve communication between company and players and to speed up the response time to questions/problems.

And yeah, stop being such penny pinchers and invest some :cash: to make sure the software runs stable and without mistakes. The nonchalant attitude to daily disconnections, missing fold buttons, sometimes having to log in 2 or 3 times to get connected and so on is definitely not a plus.

I always wondered why Unibet is only advertising sports betting during their commercials here in Germany. Why don't you mention that you have other products as well, all available through one account? Could also be helpful to attract new customer groups to poker. Women and old people probably like casino games and bingo more, in connection with a working UB community, there should be a lot of potential to interest those guys for poker games as well. Especially if you can try new games with a company where you're already a customer. 

 

 

 

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We're gonna win on so many levels! We're gonna win, win, win. You're gonna get so tired of winning, you're gonna say: "Mr. President please, we don't wanna win anymore, it's too much!" And I'm gonna say: "I'm sorry, we're gonna keep winning because we're gonna make America great again!"
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Probably Unibet doesn't have a poker marketing budget for it, but for me personally - having been introduced to poker 5 years ago already - I cannot remember a more captivating experience then watching reruns of the Big Game or Poker After Dark. Big stakes cash games in television (I'm sorry, but twitch is still a kid compared to tv) with some conflicting personalities who are playing poker for some serious! money aka the agonizing battles of Hellmuth vs Tony G is exponentially better than putting the "fun" back in poker with celebrities that are simply trying too hard entertain the table all the time (khmm khmm Kevin Hart) or just some random (e-)sports guys, who - lets be honest now - are only interesting to watch in their own primary fields of interest. Just my two cents.

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OP's question is a valid one. Unibet has burned loads of money for all kinds of poker promotions over the years, yet their poker business hasn't really taken off. I don't know why this is the case but I am sure a lot of potential players are put off by continuing software struggles. You could give a slack for the first few months but now it is what like 3 years after they started their independent poker thing and simple things such as login to the client appear overwhelmingly difficult. And the last update had issues that a straight-minded 5 year old would have spotted in 3min.

I would say that given the resources Unibet has, their good reputation overall (not poker) and the money they put into their poker business it is kinda alarming how bad things are going. Only suckers like myself tolerate the bs for the extra value they offer - and have to offer to keep anybody interested. Others who do not care for a buck are no longer here to care or comment.

Oh yeah the answer. Fire your software provider and take a critial evaluation of how you run your poker operations altogether. It appears that people are focused on complete nonsense like "the multi silly arthur dent experiment" while forgetting to take care of the basics. Like updating that this time the 2nd day of E79 will be played on Dec 17 and not Sep 10 or whatever. Similar simple mistakes are everywhere.

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Plain and simple for me, bring back exchangers for sattelites to live events! This is what made unibet unique imo!

Otherwise maybe lower rake on nl25, only stake that is too high imo.

Still best site by far, but GG poker is also great site for recs, so be aware! 

Cheers

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@Elukka12 @WuDu, first thing on my list is "Meeting expectations by mastering the fundamentals", which is related to current technical issues and shortcomings, so I do agree there's some work to be done there :)

 

@wwaanneess, I also do agree the ticket exchanges is a nice and unique addition to the experience, and a better and more permanent solution that the current tournament setup should be found. I don't see this as a top priority though.

 

@tableNOpopZZ, I didn't leave Unibet to become a betting blogger 🤣, and I'm doing just fine working full-time for another company. I've no clue what you're on about with the "insulting" part, and I won't sink to your level. Your post really says all about you, not me :) Could we stick to the topic?

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@Merenitsu wrote:

@testuser1 I do not think that hexapro will attract a lot of customers, maybe only for the first time/ I had an idea about the tournament to identify the poker country itself😃


I disagree :)

The average Unibet customer is playing for the entertainment with the dream of winning big with a small stake, and they often don't want to invest a lot of time. Hexapro fits the bill almost perfectly (I think a few tweeks could be made), as the only poker format at Unibet. Even though the Pokerstars customer base doesn't fit the profile as well, Spin&Go has been extremely successfull. Poker makes up 2 % of the GWR at Unibet/Kindred, and it's already a very soft field.

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First of all, Unibet is doing great.

Players are loosing interest in online poker overall. This is a fact.
Why? Because it's became boring. These days you fight not against other players, but against rake and luck. Your EV+ line usually higher than your profit line.
Time and efforts spent are just too high for earning significant (like average salary) money. 

 

I see only one thing which can help to take Unibetpoker to another level...

OPEN CHINEESE MARKET!

I don't know how...Unibet must work with lawers, with local nets, must find the way to take or share players traffic. I'm playing poker on one of chineese site right now. And it's like I made a step into the Time Machine and jumped back to the Golden Era. Definitely you are playing against (low level) players here, but not the rake and luck.

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@testuser1 cool seeing you coming back (maybe)

One thing I do agree with which got already mentioned is flatter payouts for rakeback and promotional events. (Like the 3k and 1k monthly freeroll. It's super annoying that it's the same 12% getting paid as in normal tournaments, while it should be rakeback, but also twitch freerolls and so on. They went the right way tough with some of them by changing payouts to tickets instead of cash)

Then the other thing Unibet stands out for are the live events... Unibet needs a far more unified system. There isn't as much trafic as on other big poker sites that you can have all kinds of different buy-in levels so that you need to have seperate ticket values for all of them.
I don't mean to say that UK-tour, DSO and UO should merge, but it should at least have all their BI levels be at the standard 1, 2, 5, 10, 25, 50 and/or 100 level. Now you have 4 and 20 euro levels which you either need a specific ticket for or Buy in with cash. (also the 4 euro SNG's need to go and become 5 euro sng's)

Also as long as exchanges aren't coming back the satellite system should be simplified. It's annoying that when you start from 1 euro (or even 20c as of a few weeks) you need to play 5 games or so to get your package. And that you could leave empty handed after 4 games by busting the last level. Hard to find a solution for this tough as the player pool isn't that big (so you can't really do 5 -> 100 -> 2000 for example, which would be working at bigger sites)

Then something which is happening right now, so not sure if this is a good suggestion... But the MTT shedule needs unification of the names. Get 3 or 4 main types of games with a set structure and spread across all BI levels (Shooting star, Multiverse and singularity for example) and return to conventional nameing for all other games. The nameing now is confusing and hard to understand for new players.

Then as cash games are the place you earn the most money, I think it's time to innovate/change there aswell. Zoom-like games seem to be popular on lower levels and maybe add the option to go 9-handed instead of 6-handed only...

Same for sng's. Maybe it's time for 8 or 9-handed sng's :) (8 with 3 paid would have the same vision as 5 handed with 2 paid)

And finally (back to MTT's) I think Unibet misses SNG satellites to higher level tickets (both for online MTT's and for live events). This way you can reduce the overlaying standard sats, keep some Mega-sats at peak hour and have the rest run as SNG. (If you keep the 5x steps then 12 with 2 paid or 6 with 1 paid would be just fine.)

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Take Unibet Poker to the next level. But do Unibet really want that ? 

From what I can see happening at all the other pokersites right now is to offer more casino games , and luck games like bingo , instead of offering better poker games. 

If Unibet Poker want to end up as Pokerstars , then you will get my point.  That would be the next level and I do not think that's a good idea. Back in the old days we were happy with the games that was offered , less rake and more poker action.  

Unibet has done a good job so far with the new poker room , offer anything from deepstack tourneys to Hexapro and cash games.

Why do you want to take it to the next level ? We are already here!    Only get more players in, keep the platform as it is , and have patience. Rome was not built in one day. 

 

 

 

 

 

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Unfortunately the communication among the players and the guys from various departments (poker/bonus etc) is terrible. There is a too long information chain, which means the information flows through too many people to reach the relevant person and that occours the incredible long responsing time and could add a many false informations. On the other side the guys from those departments don't like to communicate neighter the LC agents nor the customers. Let be concrete:

-it was a translation error of my local version of the poker client and also in the monthly promotion in august: I told it to LC agent. He transferred to the relevant department, but nothing happened. The promotion ended with that error and also in the client were those grammatical errors available during all the month. I asked every week if there any response from the relevant department but also they also didn't get any response. At the end of the month i received a mail that in dubt the english version is valid but they didn't repaired any of the errors. In this case the chain should be seen like: me-LC agent- relevant department-firm, who made the translation-back to relevant department-LC- and and answer to me.

- arrogant answer from the department mixed with lack of knowledge of their own rules ([11:26:34] Agent: They dont have equal prizes, because we decide what the prizes are.):

"Sir, please read the terms and conditions of the promotions, in where clearly states that "The half time cent flip is available in every game half time during the WC, it is a 1 cent buy in tournament with at least 300 added cash spins." Our €7 prize pool tourney has 35 free spins only. Do you think it's okay?

[11:29:18] psrquack: Could that issue forward to the relevant department please?
[11:30:10] Agent: This was the answer from the Bonus department sir
 

-They didn't send any reminder to the LC department, that the 31 days of Christmas mission will replace the general december missions so when I asked the LC agent he told me a false information about it.

-They don't like to inform us about the upcoming changes, like the change at betting system.

-The lack of monitoring system by the promotions: yesterday they offered me a promotion on the slot game which wasn't available in my country, so I needed to connect the LC to solve that problem. I don't thing that kind of job should be done by a customer.

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@VikingsAF wrote:

@testuser1 cool seeing you coming back (maybe)

 

Then something which is happening right now, so not sure if this is a good suggestion... But the MTT shedule needs unification of the names. Get 3 or 4 main types of games with a set structure and spread across all BI levels (Shooting star, Multiverse and singularity for example) and return to conventional nameing for all other games. The nameing now is confusing and hard to understand for new players.


@VikingsAF agree  and I add something from myself:

1.  finally we have low stakes qualifier 0.2  -> 1MTT , but  I wonder why not start also ie.  0.4e->2eur.  even with rake : 0.02 for 0.2e, and 0.04 for 0.4e  - smth like that...  with those qualifiers players can make a small deposit and try  to get 1e->5e->25e, 2e->10e->50e

2. many times I mentioned that there are no tournaments with a deep stack  on 1e na 2e... smth similar to Comet or bounty mtt's aka Ice Giant Bounty  on micro...  @VikingsAF  idea with "unification of the names, set structure and spread across all BI levels"   is very good


And finally (back to MTT's) I think Unibet misses SNG satellites to higher level tickets (both for online MTT's and for live events). This way you can reduce the overlaying standard sats, keep some Mega-sats at peak hour and have the rest run as SNG. (If you keep the 5x steps then 12 with 2 paid or 6 with 1 paid would be just fine.)


another great idea .... 

maybe I'll add smth later ...  

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"Small opportunities are often the beginning of great enterprises."
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Unibet has done a good job so far with the new poker room , offer anything from deepstack tourneys to Hexapro and cash games.

@startelver I will not agree ...  deepstack mtts are missing on micro ...  Singularity is cose to turbo  but now iwth +1k stack is much much better ...I'm not saying to put that in a lot   ...  at least one :waterfall:  at 18-20 CET  :)

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"Small opportunities are often the beginning of great enterprises."
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@testuser1 I also think that the application should be completely rebuilt ...  These errors especially during UOS when traffic  is greater: frozen standings, delayed refresh (lobby and table) . When we have 9-12paid places i can lunch second table and observe situation ...but  this is unacceptable. This should be the basis of all changes in first place : quick and  resistant to loads  application...

"Small opportunities are often the beginning of great enterprises."
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