How about some gifts that are actual gifts, like the intention of an advent calendar? A gift where you don´t have to make a deposit to get some ticket, where you don´t have to play 10 (!) sng´s for a lousy 100 points, where you don´t have to gamble €10 to win €4 ?
I know you have a business to run, but come on, call it something else.
Like Ebenezer Scrooge´s Calender For Fools.